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Snowed in with Waitrose this Christmas by adam&eveDDB

Waitrose is putting community spirit at the heart of its Christmas campaign this year with a beautifully crafted film shot in black and white. The ad is set in a remote pub in the Yorkshire Dales, where local villagers gather for a drink on Christmas morning. When a terrible snow storm hits the area, we witness how a generous act of Christmas spirit brings the community together in the most unconventional of Christmas Day meals.

The pub, The Tan Hill Inn near Richmond, is the highest pub in Britain (at 1,732 ft (528m) above sea level) dates back to the 17th century and has been snowed in 50 times since 2005. The original music in the ad is ‘Carol of the Bells’ by composer Mykola Leontovych. The track was rearranged by musician and composer Guy Farley.

Martin George, Customer Director, Waitrose, says: “Food plays an essential role in bringing people together. When we have the opportunity to eat with others, we can enjoy great food and feel closer to those we share the experience with. As our ad depicts, eating together is a way to share not just food but friendship and community spirit.”

Tammy Einav, Joint CEO, adam&eveDDB, says: “Christmas and Waitrose is all about the people, the food and the joy of being together… even when you might not have planned to be. This year’s campaign is something different from Waitrose and redefines the concept of the family coming together around a home cooked meal. We have a different ‘family’, a different reason for being together and a different version of a home-cooked meal. But when the food is the quality of Waitrose, the joy of Christmas dinner is as strong as ever.”

Client: Waitrose
Brand: Waitrose
Project name: Christmas
Clients:
Martin George, Customer Director
Rupert Ellwood, Head of Marketing
Joanne Massey, Senior Marketing Manager
James Ward, Marketing Manager
Alia Ahmad, Marketing Manager
Rebecca Hofstede, Assistant Marketing Manager
Agency: adam&eveDDB
Group Chief Creative Officer: Ben Priest
Chief Creative Officer: Richard Brim
Planner: Martin Beverley and Hugh De Winton
Joint CEO: Tammy Einav
Managing Partner: Victoria Day
Account Director: Abi Robinson
Account Manager: Kathryn Armstrong
Media agency: Manning Gottlieb OMD
Media planners: Geraldine Ridgway & Roisin Gaughran
Brand Film:
Project Name: Snowed in
Creative: Matt Gay
Agency producer: Kreepa Laxman
Assistant producer: Laurelle May
Production company: Academy
Executive Producer: Simon Cooper
Producer: Medb Riordan
Director: Martin De Thurah
D.O.P: Niels Thastum
Editing Company: Rock, Paper, Scissors / Trim
Editor: Mikkel Nielson
Post Production: The Mill
Executive Post Producer: Alex Fitzgerald

Post Producer: Kirsty Ratcliffe
Creative Director: Jonathan Westley
2D Lead Artist: John Thornton
2D artists: Ed Poulson
3D Lead Artist: David Hempstead
3D artists: Michael Hunault, Jack Harris, Walter How, Tom Hales, James Hansell, Sergio Xisto
Matte Painting: Can Y.Sanalan, Cameron Johnson, Katherine Ross, Jiyoung Lee, Victoria Canfora
Colourist: Fergus McCall
Audio Post Production: Sam Ashwell @ 750mph
Music Producer/Supervisor: Sean Craigie-Atherton
Music Production Company: SIREN
Soundtrack name and composer: Carol of the Bells, composed by Mykola Leontovyvh and
arranged by Guy Farley
Food TV, Press & OOH
Project name: Christmas Food
Copywriter: Ted Heath
Art director: Paul Angus
Agency print producer: Laurelle May
Designer/Typographer: Alex Fairman, Danny Edwards, Emma Vincent-Pagden, Mitch Gibbons
Production company: Lucid Representation
Producer: Hat Margolies
Photographer: Con Poulos
Post Production: King Henry Retouching, cain&abel
Agency TV producer: Lucinda Ker
Production company: MJZ
Executive Producer: Helen Kenny
Producer: Nicola Dempsey
Director: Joy Kilpatrick
D.O.P: Jeanne Vienne
Editing Company: Marshall Street Editing
Editor: John Mayes
Post Production: Framestore
Post Producer: Sharma Lewis
Flame ops: Paul O’Brien & George Roper
Colourist: Simon Bourne
Music Producer/Supervisor: Sean Craigie-Atherton
Music Production Company: SIREN
Soundtrack name and composer: Carol of the Bells, composed by Mykola Leontovyvh and
arranged by Guy Farley

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