McCann New York’s ‘Fearless Girl’ wins three Grands Prix
Winning work took centre-stage in a red carpet Awards Show where the PR, Outdoor, Glass, Print & Publishing and Promo & Activation Lions were announced.
The jurors from PR, Outdoor and Glass championed gender equality, each awarding ‘Fearless Girl’ by McCann New York, for State Street Global Advisors, a Grand Prix. The Glass Lion Jury President, Wendy Clark, President & Chief Executive Officer, DDB Worldwide, North America, said that the work had both “inspired the world and transformed the world,” adding that it, “transcended both geography and culture and would inspire the world for years to come.”
Glass : The Lion for Change received 203 entries and the jury awarded 2 Gold, 3 Silver and 5 Bronze Lions, along with the Grand Prix. The proceeds from Glass, 137,765 Euro, will be donated equally between UN Women and the Geena Davis Institute on Gender in Media.
A second Grand Prix was also awarded in Outdoor to Twitter, San Francisco, for their campaign comprising 10 executions: ‘Cannabis’, ‘Gloria Steinem & Dorothy Pitman Hughes’,’Guns’, ‘Muhammad Ali’, ‘Putin’, ‘Sonogram’, ‘Prince’, ‘Saturday Night Live’, ‘Hands Up’, ‘Eyes: Hillary Clinton & Donald Trump’. Jury President, Bruno Bertelli, Global Chief Creative Officer, Publicis said it was a “beautiful campaign” that was both “simple and engaging”. The jury also awarded 20 Gold, 30 Silver and 58 Bronze Lions from 4716 entries.
Karen van Bergen, Chief Executive Officer, Omnicom Public Relations Group, led the PR Lions jury and said her jury had found their Grand Prix winner, ‘Fearless Girl’ to be a “perfect example of doing well by doing good.” In total 2208 entries were received and the jury awarded 17 Gold, 32 Silver and 50 Bronze Lions.
From 3275 entries in Print & Publishing, 14 Gold, 31 Silver and 43 Bronze were awarded. Print & Publishing Grand Prix winner: ‘Oregon’, ‘Pensylvannia’, ‘Aviano’, DAVID, Miami, for Burger King, was selected for Burger King’s brave, playful, tongue-in-cheek humour. Jury President, Fran Luckin, Chief Creative Officer, Grey Africa, South Africa, also highlighted a trend towards work that uses details of physical making, from sculpture to drawing, even against the backdrop of our highly digitised world.
From 3432 entries received in Promo & Activation, 102 Lions were awarded: 15 Gold, 37 Silver and 49 Bronze. The Grand Prix went to ‘Boost Your Voice’, 180LA, Santa Monica, for Boost Mobile. Jury President, Stéphane Xiberras, President & Chief Creative Officer, BETC, France, explained that the campaign “took a brand, already at the heart of communities, and gave it a way to get involved in the U.S. election campaign. It didn’t just create an audience, but involved an audience in the democratic process.”