Day five of the Cannes Lions International Festival of Creativity ended in a red carpet awards show to honour the winners of the Entertainment Lions, Entertainment Lions for Music, Design, Media and Product Design Lions.
The Entertainment Lions recognise creativity that turns content into culture. From 1793 entries received, 78 Lions were awarded – 12 Gold, 22 Silver and 43 Bronze – and ‘Beyond Money’ by MRM//McCann Spain, Madrid for Santander Bank took the Grand Prix. Jury President, PJ Pereira, Co-Founder & Chief Creative Officer Pereira & O’Dell, said the work was “a perfect example of how a brand can make a statement, but also conquer and earn precious consumer time”.
The Entertainment Lions for Music celebrate creative musical collaborations and original music content. 511 entries resulted in 33 Lions being awarded: 5 Gold, 11 Silver and 16 Bronze, and the Grand Prix went to ‘Original is Never Finished’ by Johannes Leonardo, New York for adidas Originals. Jury President, Olivier Robert-Murphy, Global Head of New Business for Universal Music Group, and his jury chose the work, which reinvented the classic hit, Frank Sinatra’s My Way, with the sound of a new generation of artists. The work cleverly reinvents the past to create meaning for young audiences and form authentic connections with today’s consumers.
The Design Lions recognise visual craftsmanship, demonstrating how design defines a brand or communicates its key messages. From 2780 entries, 112 Lions were awarded: 20 Gold, 33 Silver and 58 Bronze, and a first Grand Prix for Thailand went to ‘The Unusual Football Field’ by AP Thailand, Bangkok / CJ Worx, Bangkok for AP (Thailand) Public Company Limited. Jury President Sandra Planeta, Founder & Creative Director, Planeta Design, Sweden said “It’s clever, smart, simple, purposeful and useful design. And the best part is that I’d love to try it myself.”
The Media Lions celebrate the context of creativity, enhanced and amplified by a game-changing channel strategy. From 2949 entries, 95 Lions were awarded – 9 Gold, 28 Silver and 57 Bronze – and ‘Innovating Saving’ by R/GA, New York for jet.com took the Grand Prix. President Mike Cooper, Worldwide Chief Executive Officer, PHD, led the jury who chose the work by a then start-up retailer for its highly sustainable communication strategy. Driven by price and consumer data, it utilised social media and search insight to produce the commercial results of big brands.
The Product Design Lions recognise creativity that fuses form and function. The Product Design jurors, led by Ruth Berktold, Owner, YES architecture, Germany, selected ‘Payphone Bank’ by Grey Colombia, Bogotá for TigoUNE for the Grand Prix. A purposeful, useful and ultimately world-changing work, it transformed the interface of a payphone into micro savings accounts to support Colombian communities. From 435 entries received in Product Design, 22 Lions were awarded including the Grand Prix – 4 Gold, 6 Silver and 11 Bronze.
Sir Lucian Grainge, Chairman & Chief Executive Officer of Universal Music Group (UMG), was honoured as this year’s Cannes Lions Media Person of the Year. The award recognises an individual who has shaped the future of creative communications and stands as an influential figure in today’s media landscape.
Media Network of the Year was also announced: 1st place went to OMD Worldwide; 2nd place to Mediacom; and 3rd to Starcom.
Lions Entertainment, the Festival’s two day-specialist event, kicked-off today, bringing the worldwide entertainment industry together with global brands for a programme of speaker sessions, live performances, curated roundtables and networking. Focussing on the future of entertainment and the role that brands will play within it, A$AP Rocky, Ellie Goulding and Jason Reitman shared knowledge and insights on the stages.