Each year, the Andys are one of the first big shows to be announced. As a result, the show considers itself to be somewhat of a bellwether for awards to come around the globe. The Andys’ judging standards are rigorous, so it seems a fair claim to make.
This year the Andys published a list of predictions. These were the campaigns they saw do well at the Andys that they expected to go on and do great things at upcoming shows.
To test the theory, we had a look at their predictions, and how they performed at the next big test, D&AD.
Eight out of ten of the campaigns selected by the Andys were awarded pencils at D&AD, which is a pretty good strike rate in any forecasters book. There wasn’t a black pencil, but nonetheless, there was a solid correlation. The non-performing predictions may have been affected by other factors, of course, such as non-entry.
Well done Andys predictor people.
Here’s how the Andys’ predicted campaigns performed at D&AD:
My Mutant Brain from MJZ – 1 Yellow
Ikea’s Cook This Page, Leo Burnett, Toronto – 2 Graphite, 1 Wood
Midnight, TBWAMedia Arts Lab – none
The Line Up song, FP7/CAI – 1 Graphite, 1 Wood
Come Together, Adam & Eve DDB – 4 Wood
The Box That Keeps Giving, McCann New York – none
Time Is Precious, Wieden & Kennedy Portland – 1 Graphite, 1 Wood
Gravity Cat, Hakuhodo Inc./Tohokushinsha Film Corporation – 1 Graphite
Burger King Burning Stores, David – 1 Yellow
The World’s Biggest Asshole, The Martin Agency – 1 Yellow, 2 Graphite, 2 Wood
See the full list of ANDYS winners here