The International ANDY Awards, which are hosted by The Advertising Club of New York, today released the list of 2017 finalists.
Standouts are McCann New York with 17 nominations; adam&eveDDB with 9; Goodby Silverstein & Partners with 8; Leo Burnett Chicago with 6; Leo Burnett Toronto with 6; and &Co. / NoA with 6.
McCann New York’s ‘Fieldtrip to Mars’ received 12 nominations, making it the clear leader in campaign nominations.
As the first major international advertising award show of the season, The ANDYs are often a predictor of award season favorites. This year’s finalists show an equal split of nominees coming from the U.S.A. and areas around the globe including Europe, Africa, Asia, Australia, Canada, and South America.
Finalists are eligible to win Bronze, Silver and Gold ANDY Awards. ANDY Award winners also compete for the ANDYs highest honor The Grandy, which includes a $50,000 cash prize. All public service Gold ANDY winners are eligible for the Richard T. O’Reilly Award for Outstanding Public Service advertising, known as the “Grandy for Good,” which includes a $10,000 donation to the winning charity. All Gold ANDY winners are considered for the annual Bravery award recognizing the marketer for their courage and allowing for courageous ideas to help evolve the advertising industry. There is also a student winner awarded a $10,000 scholarship. The winners of these and other categories will be chosen from this year’s finalists and awarded during April 2017.
The ANDYs Jury was led by North American Chief Creative Officer Pete Favat of Deutsch and 23 of the global advertising community’s most highly-awarded creative directors from the world’s most creative advertising organizations including Anomaly, Shanghai; Lola MullenLowe Madrid; Jung von Matt, Hamburg; AlmapBBDO, Sao Paulo; and JWT India.