adam&eveDDB and Bulldog show they understand how men think with new brand campaign

Bulldog Skincare for Men is launching a new campaign character, the Telepathic Bulldog in a TV ad titled ‘Bank Robbery’, created by adam&eveDDB.

The brand’s new ambassador, the truth-saying Telepathic Bulldog truly understands men, helping them out in moments of dire need and offering a little skincare advice along the way.

Directed by Gary Freedman of Independent Films, ‘Bank Robbery’ sees the Telepathic Bulldog interrupt the male protagonist, Andy, as he prepares to rob a bank on a busy street, in broad daylight, in an old camper van. Clearly unsuited to the task, Andy has turned to desperate measures to finance the cost of a fast approaching wedding season.

Nick Parker, Head of Marketing at Bulldog Skincare For Men, says; “At Bulldog we sometimes hear men’s skincare described as a low-interest category. We don’t believe there’s such a thing as a low-interest category, only low-interest brands. The Telepathic Bulldog is a funny, provocative and distinctive way of raising Bulldog’s voice in the category and making our category more interesting to men in the UK.”

Credits

Client:  Bulldog Skincare

Brand: Bulldog

Project name: Bank Robbery

Client: (name and job title of client) Nick Parker, Head of Marketing

Group Chief Creative Officer: Ben Priest

Chief Creative Officer: Richard Brim

Creative Director/s: Mark Lewis and Matt Fitch

Copywriter:  John-Trainor Tobin & Clarissa Dale

Art director: John-Trainor Tobin & Clarissa Dale

Agency producer: Jimena Seoane

Planner: Thomas Keane

Business Director: Sam LeCoeur

Account Director: Edward Hughes

Account Manager: Ashley Lewis

Designer/Typographer: King Henry studio

Media agency: the7stars

Media planner: Caroline Tucker

Production company: Independent

Executive Producer: Jani Guest

Producer: Adam Saward

Director: Gary Freedman

D.O.P: David Ungaro

Editing Company: The Playroom

Editor: Adam Spivey

Post Production: MPC

Post Producer: Annabel Bennett

VFX Supervisor: Alex Lovejoy

Colourist: Jean Clement Soret

Audio Post Production: Factory

Audio Post Producer: Becs Bell

Sound Designer: Dan Beckwith

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