38th AWARD Awards winners announced

  • Clemenger BBDO Melbourne takes 20 gold pencils, Agency of the Year, Best in Show and Chairman’s Choice
  • BBDO awarded Network of the Year
  • M&C Saatchi’s Tom McFarlane inducted into AWARD Hall of Fame

    The winners of the 38th annual AWARD Awards were announced last Friday in a celebration of the most outstanding creative communications work in the Asia Pacific region. The theme for the night was “Digging for Gold” and didn’t disappoint with a record number of golds being presented along with a solid gold pencil for “Best in Show.

    Held at Carriageworks as part of Semi Permanent festival, the ceremony delivered 35 gold pencils, and awarded a further 117 silver and 149 bronze awards.

    The award for Agency of the Year was presented to Clemenger BBDO Melbourne, which also took home the most gold pencils of the evening, scoring 20 across PR, Direct Marketing, Digital, Innovation, Integrated Campaign, Market Disruption & Product/Service Development, Creativity for Good, Design, Poster and Outdoor, Promotion & Experiential, Film & Video and Branded Entertainment & Content.

    R/GA followed with two gold awards across Craft in Advertising- Film and Design, as did Revolver/Will O’Rourke with 2 gold pencils for Craft in Advertising – Film, and Design. One gold award was awarded to FINCH, Leo Burnett Melbourne, GPY&R Brisbane, J. Walter Thompson Sydney, Nylon Studios, Clemenger BBDO Wellington, Houston Group, The Editors, Goodoil Films, Alt.vfx and Blackbird.

    Network of the Year went to BBDO, Client of the Year was awarded to Transport Accident Commission, and Production Company of the Year was presented to Exit Films. Best in Show was awarded to Clemenger BBDO Melbourne for their Meet Graham campaign for Transport Accident Commission.

    Presented by Glenn Cole, founder and creative co-Chair of 72andSunny, the Chairman’s Choice award went to The Boys by Clemenger BBDO Melbourne for Bonds / Pacific Brands Underwear Australia.
    Glenn Cole said: “It was hard to select The Chairman’s Award. The struggle was real. In the end, I chose “The Boys” for Bonds. I respect that this team and client created a distinctive, disruptive, and original new brand voice. It’s one thing to nail a one-off project execution. It’s a hell of a lot harder to create a voice for an organisation that sets the table for the next decade. It’s definitely harder than it looks.”

    Recognising the most prolific of entrants, Creative of the Year was awarded to Gavin Chimes, Marcel Sydney – an award that considers those being credited across the most individual campaigns that won Bronze, Silver or Gold (including craft awards if that award is directly applicable to their craft).

    This year, Tom McFarlane of M&C Saatchi, one of the Australian advertising’s most influential and effective creatives, was inducted into the AWARD Hall of Fame, celebrated for outstanding achievements.
    Wilf Sweetland, chair of AWARD, said: “Congratulations to our long list of finalists and winners, especially to Clemenger BBDO Melbourne for being awarded Agency of the Year and our first ever solid Gold Pencil for Best in Show. This year a record number of 35 gold pencils have been awarded – a figure which bears testament to the outstanding level of talent in the Asia Pacific region.”

    The 38th AWARD Awards Jury Chairs: Chair of Innovation, Integrated Campaign, Market Disruption & Product/Service Development and Creativity for Good, Darren Spiller (Host); Chair of Direct Marketing, Mike Spirkovski (Saatchi & Saatchi); Chair of Craft in Advertising – Film, Ben Welsh (DDB); Chair of Film & Video, Ben Coulson (Clemenger BBDO); Chair of Craft in Advertising – Print/Typography/Illustration, Shane Bradnick (DDB); Chair of Print and Poster & Outdoor, Brett Colliver (DDB); Chair of Radio, Alex Derwin (BMF); Chair of Digital and Craft in Advertising – Digital, Ben Keenan (Thought Police); Chair of Design, David Park (Maud); Chair of Branded Entertainment & Content, Justin Drape (The Monkeys); and Chair of Promotion & Experiential and PR, Sinead Roarty (J. Walter Thompson).

    This year again AWARD highlighted the top five agencies, clients, production companies, and Network of the Year:

    Agency of the Year – Top 5

    • Clemenger BBDO Melbourne
    • DDB Group New Zealand
    • Clemenger BBDO Wellington
    • The Monkeys
    • R/GA Sydney

     

    Production Company of the Year – Top 5

    • Exit Films
    • FINCH
    • The Sweet Shop
    • Goodoil Films
    • Revolver/Will O’Rourke

     

    Client of the Year – Top 5

    • Transport Accident Commission
    • Mars Australia
    • Google
    • Bonds / Pacific Brands Underwear Australia
    • SKY Television New Zealand

     

    Network of the Year – Top 5

    • BBDO
    • DDB
    • TBWA
    • Leo Burnett
    • Havas Worldwide

     

    Creative of the Year

    Gavin Chimes

    Agency: Marcel Sydney

     

    Chairman’s Choice

    Title: The Boys
    Agency: Clemenger BBDO Melbourne

     

    Best in Show

    Title: Meet Graham

    Agency: Clemenger BBDO Melbourne

    Client: Transport Accident Commission

    Gold Winners

     

    Category: Film & Video

    Subcategory: Charity, Individual. Any Length

    Title: The Lucky Ones

    Agency: J. Walter Thompson Sydney

     

    Category: Film & Video

    Subcategory: Television Commercial, Individual. Over 30 Seconds

    Title: Hello

    Agency: Clemenger BBDO Wellington

     

    Category: Film & Video

    Subcategory: Television Commercial, Campaign. 30 Seconds

    Title: The Boys

    Agency: Clemenger BBDO Melbourne

     

    Category: Integrated Campaign

    Subcategory: Integrated Campaign

    Title: Meet Graham

    Agency: Clemenger BBDO Melbourne

     

    Category: Poster & Outdoor

    Subcategory: Charity, Individual. Any Size/Format

    Title: Life Saving Stickers

    Agency: GPY&R Brisbane

     

    Category: Poster & Outdoor

    Subcategory: Interactive and/or Moving Indoor, Individual

    Title: Meet Graham

    Agency: Clemenger BBDO Melbourne
    Category: Public Relations

    Subcategory: Best Integrated Campaign Led by PR

    Title: Meet Graham

    Agency: Clemenger BBDO Melbourne

     

    Category: Direct Marketing

    Subcategory: Integrated Solutions

    Title: Meet Graham

    Agency: Clemenger BBDO Melbourne

     

    Category: Direct Marketing

    Subcategory: Alternative Media, Individual

    Title: Meet Graham

    Agency: Clemenger BBDO Melbourne

     

    Category: Design

    Subcategory: Environmental Design

    Title: The Tailor Made Store

    Agency: BWM Dentsu

     

    Category: Design

    Subcategory: Large Identity and Application (Above $50,000)

    Title: Qantas Rebrand

    Agency: Houston Group

     

    Category: Design

    Subcategory: Weird and Wonderful

    Title: Meet Graham

    Agency: Clemenger BBDO Melbourne
    Category: Design

    Subcategory: Entertainment Design

    Title: Google Play, “Through the Dark”

    Agency: R/GA Sydney

     

    Category: Digital

    Subcategory: Apps – Charity

    Title: Reword

    Agency: Leo Burnett Melbourne

     

    Category: Digital

    Subcategory: Digital Kiosk, Point of Sale, On-site, Outdoor Digital

    Title: Meet Graham

    Agency: Clemenger BBDO Melbourne

     

    Category: Digital

    Subcategory: Online Promotion, Campaign

    Title: Hungerithm

    Agency: Clemenger BBDO Melbourne

     

    Category: Innovation

    Subcategory: Creative Innovation / Technological Innovation

    Title: Meet Graham

    Agency:Clemenger BBDO Melbourne

     

    Category: Promotion & Experiential

    Subcategory: Best use of Experiential Marketing in a Promotional Campaign

    Title: Meet Graham

    Agency: Clemenger BBDO Melbourne

     

    Category: Promotion & Experiential

    Subcategory: Best use of Other Digital Media in a Promotional Campaign

    Title: Meet Graham

    Agency: Clemenger BBDO Melbourne

     

    Category: Branded Entertainment & Content

    Subcategory: Entertainment – Online, Campaign/Series

    Title: The Boys

    Agency: Clemenger BBDO Melbourne

     

    Category: Branded Entertainment & Content

    Subcategory: Entertainment – Film

    Title: Every Second Counts

    Agency: FINCH
    Category: Branded Entertainment & Content

    Subcategory: Mobile

    Title: Hungerithm

    Agency: Clemenger BBDO Melbourne
    Category: Branded Entertainment & Content

    Subcategory: Experiential – Installation

    Title: Meet Graham

    Agency: Clemenger BBDO Melbourne

     

    Category: Branded Entertainment & Content

    Subcategory: Experiential – Interactive

    Title: Meet Graham

    Agency: Clemenger BBDO Melbourne

     

    Category: Creativity For Good

    Subcategory: Design

    Title: Meet Graham

    Agency: Clemenger BBDO Melbourne

     

    Category: Craft In Advertising

    Subcategory: Film – Cinematography

    Title: What Is Up?

    Agency: Goodoil Films
    Category: Craft In Advertising

    Subcategory: Film – Digital Visual Effects

    Title: TAC – Speed

    Agency: Blackbird
    Category: Craft In Advertising

    Subcategory: Film – Direction

    Title: Rocket Car

    Agency: Revolver/Will O’Rourke

     

    Category: Craft In Advertising

    Subcategory: Film – Digital Visual Effects

    Title: Quantum Break – The Cemetery

    Agency: Alt.vfx
    Category: Craft In Advertising

    Subcategory: Film – Best Use and/or Arrangement of Existing Music

    Title: Google Play, “Through the Dark”

    Agency: R/GA Sydney

     

    Category: Craft In Advertising

    Subcategory: Film – Sound Design

    Title: Defence Force Recruiting ‘What Is Up?’

    Agency: Nylon Studios
    Category: Craft In Advertising

    Subcategory: Film – Editing

    Title: Airforce ‘What Is Up?’

    Agency: The Editors

     

    Category: Market Disruption & Product/ Service Development

    Subcategory: Industry or Category Disruption

    Title: Hungerithm

    Agency: Clemenger BBDO Melbourne

     

    Category: Market Disruption & Product/ Service Development

    Subcategory: Industry or Category Disruption

    Title: Meet Graham

    Agency: Clemenger BBDO Melbourne

     

    Category: Market Disruption & Product/ Service Development

    Subcategory: Interactive Design for Product/Service

    Title: Meet Graham

    Agency: Clemenger BBDO Melbourne

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